I recently came across this excellent article on design a pricing table on your website’s product page.
This article by Thrive Themes identifies seven must-have conversion elements on your product page, to best maximize customer conversions.
If planned, designed and presented effectively, this becomes one of the most critical pages of any on your product sales website.
The seven elements of a successful pricing table page are:
- Headline
- Pricing Table
- Call-to-Action
- Testimonials
- Guarantee
- FAQ
- Testing
There is a lot of research, eye mapping testing and split tests run throughout, with real world examples cited.
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